I’ve been toying with the idea on writing this article on the latest big “Stadia news” or not for some time now. However, the amount of misinformation and the fact that this entire thing has been blown so out of proportion from one single (poorly written) sensationalist article is really starting to grind my [generally] well-oiled gears. So let’s break this whole thing down, shall we?
First fact: Almost all of these articles are based of [mis-]information that has come from 1 single Business Insider article
This article claims that an “insider” (whatever that means? Someone from inside Google? A Business Insider journalist?? Someone on their public forums??? Nobody?????) said that the Stadia platform has been “deprioritized, with a reduced interest in negotiating blockbuster third-party titles” – I mean, let’s look at this realistically here, the clear objective for Stadia to build a successful cloud gaming platform is for them to secure great titles that people want to play. Why wouldn’t it be? More great games means more people will want to use the service. More service users means more money for Google.
It’s very clear that, from the Stadia 3 wishes questionnaire, Google now has a clear idea of what it’s Stadia players want. Stadia were quick to acknowledge these things. Not only that, but they have already started acting on the results.
Second fact: Google Stream is a thing
Yeah, well no s**t, Sherlock! Google have been straight up and proud about the fact that they are providing a white-label cloud gaming service to other companies. Why? Because they know their service works. Not only that, but they are carving out their own market by trying to make cloud gaming more popular.
If more companies start using Stadia Stream to provide cloud gaming services to their clientele, cloud gaming will inherently become more popular and wide-spread. In turn, Stadia will naturally become more popular, too. It doesn’t take a business degree to understand this. However, the ironically named “Business Insider” doesn’t seem to understand business. Or, perhaps, they do but they simply decided to ignore the merits of such practices and sensationalize what’s really happening so they can attempt to sell you a subscription to their service at the low-low price of $129/year – c’mon guys, Netflix doesn’t cost much more than this!
Suddenly it makes perfect sense why they aren’t incentivised to publish an article with a much more realistic title, such as “Google Attempts To Grow Their Cloud Gaming Platform By Reaching Out To Different Markets” – Doesn’t quite have the same ring to it, does it?
Tropes, tropes, and more same old, bloody tropes! *yawn*
This Business Insider article is ~1,600 word long (thats ~1,600 words too long, if you ask me), but the vast majority of this article is just spewing the same old tropey-tropes that we’ve heard so many times now that, honestly, I’m sick of hearing – just filler content for a loose baseline article idea.
If they had simply said that, “some un-named source who may-or-may-not even exist said this one thing that may-or-may-not even be true,” then that wold have made a pretty short article. So, of course, the packed it out with regurgitated tropes from their “Stadia news” articles, like this one, this one, this one, oh and let’s not forget this one, too! (trust me, there’s plenty more!). Yawn! Most of these are a year or 2 old! Yeah, we all remember when Google went back on a poor decision to create their own games. It’s old news now.
But where’s the articles talking about how Stadia are giving Pro subscribers 50 free games this month, or how Stadia was the only decent platform to play Cyberpunk 2077 on when it first launched, or how they promised (and delivered) over 100 new title releases on the platform for 2021, or how their insane, multi-layered Edge server systems provide the cutting-edge technology to provide what is nothing short of incredible – a true testimony of the technological marvels that mankind has achieved over the years.
But “some company is doing something good” doesn’t sell subscriptions like “look at this tech-giant failing. ha ha!”
Now I’m not going to say that Google have run their Stadia studio perfectly or that they get everything right; far from it. They’re a company that is attempting to lead the way in a market that is still in its infancy. Of course they’re going to make mistakes. In fact, I was a little disappointed that they didn’t address this entire thing a little more solidly in this weeks ‘This Week on Stadia’ community blog post. Although, I do have to give them props on how they managed the rumours via their twitter account.
Stadia Shuts Rumours Down
The 3-tweet-long post from Stadia is a polite middle finger to not just the one Business Insider article where this debacle originated from, but to all the other spin-off articles, too.
They promise us that they are “working really hard on a great future”, have “more than 100 titles” coming to the platform in 2022, and plenty more stuff that they “can’t talk about just yet”.
Stadia clearly isn’t going anywhere any time soon. The future of cloud gaming is going to be big and Google know this. So do other tech giants, too. Why do you think Microsoft is developing its own cloud gaming service? And so is Amazon. And let’s not forget the RTX3080 server upgrades nVidia’s GeForce Now service. The clever people at Stadia are simply expanding how much of the market share they will involved with by offering their white label Google Stream service to other businesses.
As more people adopt the use of cloud gaming technologies and these platforms mature as the user base increases, this extra groundwork that Stadia are laying down now will help ensure Google Stadia remains a key player in the market.
Stadia isn’t dying, it’s not going anywhere, it’s not been “deprioritized”, and Google certainly aren’t giving up on it. They’re simply making some clever business decisions.
What do you think to all the latest “Stadia deprioritized news”? Do you have faith in Stadia? Do you think what they are doing will help the future of cloud gaming? Let us know in the comments section below.